Privacy Policy
In accordance with the General Data Protection Regulation (GDPR) and the EU AI Regulation, by accepting this Privacy Policy, you provide your consent for the processing of your personal data as described below.
1. Data Controller
Our commitment: Ensure the protection of your personal data and respect your privacy in all our artificial intelligence and automation services.
2. Data We Collect
2.1 Through our AI assistant (Elsa)
- Conversation messages to provide personalized responses
- IP address for security and technical analysis purposes
- Date and time of interactions
- Session identifier to maintain service continuity
2.2 Through our website
- Contact information (name, email, phone) when you contact us
- Browsing data through analytics cookies (Google Analytics 4 — only with consent)
- Commercial inquiries made through forms
3. Cookies and Analytics
We use Google Analytics 4 (GA4), a web analytics service provided by Google LLC, to understand how visitors interact with our site. This helps us improve content and user experience.
What Google Analytics collects:
- Anonymised IP address (last octet removed before storage)
- Pages visited and time spent on each
- Device type, operating system and browser
- Geographic location (country / region level only)
- Traffic source (how you arrived at the site)
Consent and control: Google Analytics only loads after you explicitly accept cookies via the banner displayed on your first visit. Your choice is saved and respected on all subsequent visits.
Withdraw consent: You can withdraw consent at any time by clearing your browser's local storage for this site, or by using the Google Analytics opt-out browser add-on available at tools.google.com/dlpage/gaoptout.
Legal basis: Art. 6.1.a GDPR — explicit consent.
4. Purpose and Legal Basis
4.1 Processing purposes
- Provide AI automation and digital marketing services
- Improve our AI assistant through conversation analysis
- Manage inquiries and commercial communications
- Send newsletters and offers (only with your consent)
- Security and fraud prevention
4.2 Legal basis
- Explicit consent (Art. 6.1.a GDPR) for AI conversations and marketing
- Legitimate interest (Art. 6.1.f GDPR) for security and service improvement
- Contract execution (Art. 6.1.b GDPR) for contracted services
4.3 Minors
Our services are not directed to minors under 16 years old. If you are a minor, parental consent is required. If we detect data from minors without authorization, we will delete it immediately.
5. AI Transparency (EU AI Regulation)
Our assistant Elsa is an artificial intelligence system that uses advanced language models.
Conversations may be stored to:
- Improve response accuracy and quality
- Train and adjust the AI model
- Comply with legal obligations
Important: We do not use AI to make automated decisions that significantly affect you. You can always request human intervention.
6. Retention Period
7. Your Rights (GDPR)
Basic rights
- Access - Obtain a copy of your data
- Rectification - Correct inaccurate data
- Erasure - Delete your data
- Restriction - Restrict processing
AI-specific rights
- Human intervention - Review assistant decisions
- Explanation - Understand processing
8. Security Measures
- SSL certificate for secure transmission
- Secure data backup
- Breach notification protocol
9. Supervisory Authorities
Supervisory authority: Commission Nationale de l'Informatique et des Libertés (CNIL)
You can file a complaint if you believe we violate your data protection rights.
Contact and Exercise Rights
By using our services, you confirm that you read and accepted this privacy policy.
Migue Studio is committed to transparency, privacy and ethical use of artificial intelligence.